JOB TITLE: Business Communication Associate
Job Description:
- Create and promote content for corporate partners’ social media channels.
- Ensure a creative yet consistent look and feel that adheres to, and supports the Smart Lab’s brand.
- Ensure a creative yet consistent look and feel that adheres to, and supports, the brand.
- Implement the digital communications strategy, focusing on social media management, blogging, email marketing, and Web site.
- Manage positioning across all social media channels.
- Publish content to, and update key pages on Web site, social media (Facebook, Twitter, LinkedIn, Youtube, Instagram).
- Provide graphic design support for internal and external communications and proposals.
- Advise team on implementing brand through imagery, communication strategy.
- Write occasional press releases and outside communications;
- Other duties and responsibilities as needed.
- Help forge strategic partnerships with individuals and local hubs who can help promote content, activities and programs.
- Provide research insights to improve communications;
- Help ensure that content created reaches maximum impact by supporting the development of strategies for distribution from the outset, boosting the visibility of out content on relevant channels
- Continually maintain and upgrade communications skills, keeping abreast of emerging platforms and tools, and systematically reviewing media impact results and other measurement tools for learning purposes.
- Assist in the implementation of campaigns, events and other initiatives in support of strategic objectives, including its need for a leading share of voice on innovation.
QUALIFICATIONS
- At least 2+ years experience in business development within the tech/digital area.
- Outstanding interpersonal skills.
- Ability to juggle multiple deadlines and deliver accurate and timely materials
- Good understanding of the wider objectives of the company's initiative and business goals.
- Ability to work positively with a wide range of individuals
- Ability to win five and six-figure contracts with confidence
- Strong leadership and management skills
- The ability to find innovative ways to resolve problems
- Sales experience would be an added advantage.
- Understanding of Digital Marketing, Conversation Rate Optimization, A/B Testing
- Degree in Business, Communication or Marketing
- Basic knowledge in Adobe Creative Suite, and Canva.
- Experience in writing copywriting for websites and social media.
- Experience with producing bite-sized video content for Instagram and Facebook stories.
- Experience with online content management software.
- Proactive focused, and resilient
- Effective time management skills / Ability to multi-task.
- A positive attitude and a desire to make a difference!
- Ability and willingness to work with all levels of the organization.
- Proven ability to function as part of a team effort.
- Good interpersonal skills and a strong work ethic.
- Ability to work independently and meet deadlines.
- Oral and written fluency in both Swahili and English
- Experience in publishing content on Facebook, Instagram, Twitter, LinkedIn, and WordPress
- Experience in creating and presenting digital media reports
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